Step 1 of prospecting with Kaspr? Finding accurate contact data, check. ✅
Step 2? Speeding up your pipeline, check. ✅
Keep reading to learn how. ✨
This playbook is centered around 3 key methods for using the Kaspr widget to your advantage, saving you time on finding your ideal buyer.
The Basics
Before delving into the strategies, let's recap some fundamental B2B sales principles and add a few tips to your toolkit:
Define your ICP and Target Market:
Check out our blog post on How to Build a Prospecting List for some best practices.
Understand Customer Needs & Wants:
Put yourself in your buyers shoes. Empathize with your buyers and focus on solutions rather than just selling.
Use zoom-out techniques to compare offerings or products (vs. competitors), show pricing upfront, and ensure an easy buying process.
Implement the Challenger Methodology:
Understand your prospects' businesses deeply to offer solutions tailored to their needs.
Finding solutions for your prospect's role and anticipating how your product serves as a solution.
The Get Leads Plays
Search-Based Prospecting
You can use Kaspr for Search-based Prospecting on LinkedIn and Sales Navigator.
Specify search criteria such as job title, location, etc., to find potential leads.
Launch enrichment workflows to gather relevant contact information efficiently.
In this first tutorial, Isabelle from our product team walks you through using the Kaspr widget for Search-based Prospecting. This method allows you to find new leads and customers based on the specific profile you're looking for. This can be done on both LinkedIn and Sales Navigator.
Community-Based Prospecting:
Engage with communities related to your field or product on LinkedIn.
Use LinkedIn posts and groups to connect with potential leads interested in your content or products.
Focus on engaging with content or groups aligned with your ICP for warmer leads and faster pipeline.
In this second tutorial, Isabelle walks you through using the Kaspr widget for Community-based Prospecting. This method allows you to get in contact with people who are interested in content relating to your field or the product you're selling. You can enrich leads from LinkedIn posts and groups - finding people that could be interested in either attending an event or webinar you're hosting, or even new buyers or followers for your company. This is a great way to get connected with warm leads, focusing on the content or groups that your ICP would be engaging with.
Event-Based Prospecting
Event-based prospecting is a reliable method for finding warm leads or zeroing in on your ICPs.
You can use LinkedIn events to connect with relevant prospects.
The Kaspr widget automatically enriches contact information, enabling faster follow-up and later on, integration with your CRMs.
In this third tutorial, we walk you through using the Kaspr widget for Event-based Prospecting. When it comes to finding your ideal prospects, Event-based Prospecting can be a sure way to get potential buyers of your product. Prospecting from an event on LinkedIn speeds up your pipeline by putting you in contact with the 'right' people, from a field-related event, your own event, or even a competitor event!
Next Steps
In our next Use Case, Enrich Data, we'll learn about how to use Kaspr's workflows and sales automations to speed up your prospecting, in addition to the Bulk Enrichment feature for finding contact data in mass.